We’ve all seen how quickly brands move. These days, a brand identity must be flexible enough to work across everything from traditional media like TV spots to Twitter microcopy, tiktok videos, and channels that haven’t been dreamed up yet.
But it’s important to remember the old school discipline of brand design – the cultural background, the basic principles, the creative rigour that creates real brand awareness and turns businesses into icons. Because while trends fade, wit and wisdom never will. With us, every brand build has its foundations in classic thinking, which is why the resulting identity will compete long into the future.
With a rebrand, you need all the same things as from a branding project. But you need something else too: respect for your history. Because, however you want to update your brand identity, you need to hold on to your philosophy, your founding principles, the things that make you you. We can give you a new brand identity that maintains the heritage you’ve worked so hard to build.
We don’t do ‘new’ for the sake of it, because updating your brand strategy should never be about following fashion. It should be about solving a problem, rising to a challenge, reaching a goal.