But it’s important to remember the old school discipline of brand design – the cultural background, the basic principles, the creative rigour that creates real brand awareness and turns businesses into icons. Because while trends fade, wit and wisdom never will. With us, every brand build has its foundations in classic thinking, which is why the resulting identity will compete long into the future.
We don’t do ‘new’ for the sake of it, because updating your brand strategy should never be about following fashion. It should be about solving a problem, rising to a challenge, reaching a goal.