Social

If you think influencer marketing means asking some teenager who’s famous-for-being-famous to sit on the beach and take selfies with your product, all to gain some likes on Instagram that probably won’t convert into sales: we’re not the creative agency for you.

But if you want thoughtful influencer marketing that will actually help build your brand, maybe we are. We worked with Jonathan Rea – the most successful rider in the history of superbike racing, who has earned himself a global fanbase – to prove that Kawasaki is a brand for winners. Because those with true influence are those with talent, skills. In other words, real champions.

In a world obsessed with social, you’ll surely ask yourself whether things like Instagram and Facebook advertising should be part of your mix. But don’t go jumping on any bandwagons.

Your starting point should be a great campaign idea – which is where we come in. We can identify you want to say, then come up with a concept on which you can build your advertising. After that, we can share each carefully crafted social advertisement through the most appropriate channels.

The point is: whether you end up with a video for use across several platforms or a hashtag designed to generate a twitterstorm, the right idea will keep you ahead of the crowd, not following it.

From the moment our phone wakes us in the morning to our last scroll before bed, we’re inundated with content from brands. So one thing we don’t want is more of the same. Lots of brands share stuff just to be part of the conversation, but at best they blend in. At worst, they get annoying.

Just like with social advertising, the trick is to create content that says something meaningful. As well as creating content marketing to help you to cut through the noise, we can measure how your audience responds to it. So, you can start a genuine dialogue with customers, not a one-way conversation.