Our client had worked in a food lab for years before deciding to create his dream snack: a truly delicious biscuit bar made only with healthy, natural ingredients. Now, having perfected his product, he wanted to tell the world about it – which is why he asked us to create not only the packaging but the name. A sweet project if ever there was one.

In our initial research, we found that many other ‘healthy’ products were stuffed with unhealthy fats and sugars. So, working with a talented and celebrated designer from Stockholm, we explored different design concepts that balanced taste and nutrition. All of which led us – with the help of a hungry focus group – to our name, Doctor’s Orders. A name that clearly says: this really is good for you.

This name then led us to our doctor. Using illustration, we created a charming, curious character – a bit like Willy Wonka or Phileas Fogg, and not unlike our client himself. A character who would stand out on the shelves, and who would look equally at home on an office desk or in a lunchbox. The whole approach? A recipe for success.